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Examples of use
The fields of use of BiCUBO are: 
- Fairs and events: to signal the present novelties in the different stands;
- Commercial centers: to signal particular promotions;
- Supermarkets: to signal offers;
- Stations and airports: to communicate information to the passengers;
- Public (Regions, Provinces, Common) corporate body: to communicate information to the citizens and the tourists;
- Sporting and musical events: to communicate sporting news in real time and to communicate at that time messages live audio-video of the performer on the stage.
The motives for BiCUBO are evident:
- the cell accompanies us in every moment of the day, it is a personal object and you/he/she has always turned on;
- the new cell are powerful persons and performance more and more, in degree to receive contained more and more involving and winning (images, sounds, video, games, etc.);
- the messages can be coherent / contextual to the environment in which the consumer is absorbed during the contact;
- it is a technique permission oriented in how much the receipt of the message is subject to the explicit approval from the client;
- the dispatch of the single messages doesn't have some cost of transmission.
Additional Information
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Gran parte delle decisioni di acquisto vengono prese davanti agli scaffali.
I produttori interessati possono attrarre nuovi clienti e aumentare i consumi di quelli esistenti
attraverso messaggi multimediali che catturano l'attenzione e influenzano le scelte al momento giusto.